Breathe new life into your Campaign - Campaign Yoga Breathe new life into your Campaign - Campaign Yoga    
Breathe new life into your Campaign - Campaign Yoga Breathe new life into your Campaign - Campaign Yoga Breathe new life into your Campaign - Campaign Yoga Breathe new life into your Campaign - Campaign Yoga Breathe new life into your Campaign - Campaign Yoga Breathe new life into your Campaign - Campaign Yoga
 
NEW TO ELECTIONMALL.COM
ElectionMall’s newest launch, ElectionMallShopping.com, covers all of ElectionMall’s products and services in an easy to use layout. Imagine getting all your campaign needs fulfilled in one place. We offer Software as a Service (SaaS), a hosted service that scales to your campaign and grows with it. SaaS is simple, fast and effective. Combined with our newest line of products, we provide the best in products and services to any sized campaign. We want you to start spending more time with voters and less time with vendors. Visit www.electionmallshopping.com today.

SEE ELECTIONMALL
ElectionMall can now be seen at the Democratic National Convention and the Republican National Conventions introducing their up and running VoterSpace.com, a place where voters can circulate widgets for favorite candidates and send their own “eYardsign” or electronic messages via the web. VoterSpace is a single location in virtual space where candidates can interact with voters and voters can interact with candidates. VoterSpace makes it possible for hundreds of candidates to have a web presence in minutes. See what the buzz is about on the New Mexico Democratic Party Website, www.nmdemocrats.org, where convention visitors are testing out the VoterSpace and posting Obama Greeting Cards.

THIS MONTH’S CAMPAIGN TACTIC:
Thinking voters are individuals who want to know the candidate – the man or woman behind the political suit. Unlike most voters who vote according to ideology, this segment of voter (5 - 7 %) makes their final decision based on what they like or dislike about a candidate. When you consider that two out of three contested races are decided by a 5% margin or less, you can’t afford to ignore this small segment of needy voters (Source, How to Win a Local Election by Judge Lawrence Grey). Make sure your campaign website, direct mail, email blasts, and online advertising give your candidate a way to be liked. ElectionMall offers a wide assortment of features that makes your candidate likeable and more accessible such as our avatar technology, embedded video, and mobile messaging. Go to www.electionmall.com/shopping or www.voterspace.com for more info or call our web strategist today at 1-888-WEB-2WIN (932-2946).

Meditate On This
Bring more voters to your website by offering t-shirts, coffee mugs, pins, buttons, pens, and whatever else you can think of that chronicles your campaign’s inclusion in this unusual and historic election year. Political supporters like to have mementos from history. Purchase in bulk, mini-bulk and on-demand with ElectionMall’s long manufacturing arm. Visit www.onlinecampaignstore.com or www.electionmallshopping.com or just call us at 1-888-932-2946.

Breathing Exercise
Now that this final battle has begun, remember that personality and charm can go a long way in winning over the hearts of voters. This not only includes your candidate but your entire staff. Take time to talk with people at your events and watch how a shared vision and the meeting of minds can bring you some serenity in the midst of this election storm.

New Vocabulary
Convention bounce: A temporary rise in opinion polls following widespread coverage of a party’s national convention. The term was coined as early as 1980, when it was used by Jody Powell, President Carter’s spokesman. Powell described the psychological lift from Carter’s increase in ratings as “the post-convention bounce we hoped for.”

Coffee-klatsch campaign: A method of campaigning in urban areas where the candidate meets small groups of voters at a “coffee hour”. Cocktail parties lend themselves to fundraising and soon become full out parties while the coffee klatsch (Klatsch is German for noise, akin to the English “clatter”) offers a candidate an opportunity to meet about twenty-five people personally, make a brief talk, and move on. The coffee klatsch is usually given by one of the voters. It costs the host little and has proven an effective technique for apartment-house dwellers.

Source Safire's New Political Dictionary

Did You Know?
Did you know that viewing candidate debates on television or in person increases turnout? Studies show that viewers will vote at a higher rate even if they don’t have a strong interest in politics (Source Get Out The Vote by Donald Green and Alan Gerber). ElectionMall offers avatar technology enabling your campaign debates to be viewed on your website. Keep voters on your website watching these animated candidate characters debate the issues. See how these viewers convert into votes for your candidate on Election Day. Visit www.voterspace.com today. FYI, ElectionMall was the first company to present this unique hosting solution for the 2004 presidential debates.

Table of Contents
Convention Fever
The Super Bowl for Politics
   Generating Funds
Ten Weeks Left – Is Your Campaign Sitting Pretty?
   Building Awareness
Take Action Now 		  Voter Space
The Buzz Surrounding National Conventions
 
National Party Conventions Feed Your Campaign Success

Even though it would be hard to imagine an American presidential election without the national party convention brouhaha, there was a time when American politics went without. These political conventions are an American invention that our founding fathers did not envision. In fact, they distrusted political parties, likening them to a return to British rule. But that was then, and this is now. National party conventions are here to stay. Like the Super Bowl, this is where the fight begins. This enormous, televised media event marks the ten campaign weeks left before Election Day.

Here is a checklist of what you will need:

An interactive website
Event e-ticketing
Social networking
Media buying
Email blasting
Voter data
Direct mail
Online advertising
Robo calls
Promotional items
Online fundraising
Photo gallery
Voter registration
Polling

For all of this and more, visit www.electionmallshopping.com. We look forward to assisting you on securing campaign victory. If you need help on what you need next, just give one of our web strategists a call at 1-888-WEB-2WIN.

 
Generating Funds:
Ten Week Count Down

Event e-ticketing is a sure fire way to keep up your fundraising numbers. It not only keeps money flowing in but keeps your campaign interesting and relevant. Once the Conventions hit, voters start narrowing their choices. Win them over with that personalized cup of coffee and a danish. Events allow voters to see candidates in a different light which may be that extra push needed on Election Day.

 

 

 

 

 

 

Try out ElectionMall’s exclusive Event e-Ticketing software that is hosted on our servers and is easy to use. There are no upfront fees, just pay a percentage raised. Your supporters will appreciate the convenience of purchasing tickets online and receiving reminders, directions, and invites. Go to www.electionmallshopping.com to get started. Make the most of these last ten campaigning weeks.
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Building Awareness:
Take Action Now

Now that the real battle to win elected office has begun, don’t fall behind. ElectionMall’s Take Action Web Page is a ready made website that can brand to your campaign website. All actions needed to win are streamlined onto this one vital web page. With ten weeks left, a hosted web solution is a good campaign tactic.

It’s easy to collect donations; sign up volunteers, capture voter email addresses, and enable people to register to vote; all necessary in this last stretch. Add modules, social networking, a photo gallery and “friend to friend” features linking back to your official website. Create an online poll to gage interest in issues relevant to your campaign.
Keep these positive actions going so that you can stand strong in the last ten weeks before Election Day. The more you engage and interact with your electorate, the closer you are to attaining elected office.

 

Today's Voter Space

This year, the national conventions will see tens of thousands people online, exchanging views and debating issues. Make sure that your campaign is accessible to the average voter. Try out ElectionMall’s Voter Shout Box that lets users share their opinions and insights publicly while reading what others have to say with a powerful scrolling marquee. Ride the wave of this unprecedented presidential election year. Go to www.electionmallshopping.com, campaign software and watch voter traffic increase on your website.
We’re so confident in helping you raise money online that
we will setup a branded web page free of charge.

1-888-WEB-2WIN (932-2946)
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