Breathe new life into your Campaign - Campaign Yoga Breathe new life into your Campaign - Campaign Yoga    
Breathe new life into your Campaign - Campaign Yoga Breathe new life into your Campaign - Campaign Yoga Breathe new life into your Campaign - Campaign Yoga Breathe new life into your Campaign - Campaign Yoga Breathe new life into your Campaign - Campaign Yoga Breathe new life into your Campaign - Campaign Yoga
 
NEW TO ELECTIONMALL.COM
ElectionMall announces their newest launch Campaign in a Box – only for the loyal readers of Campaign Yoga. Campaign in a Box is where we bundle the best of our services into a versatile discounted package. Our Campaign in a Box package for local campaigns includes our powerful Take Action web page, event management, online fundraising, photo gallery, voter registration, yard signs, email blasts, robo calls and parade stuff, all for $2,500. We also offer a simple parade package which has the parade basics: buttons, rally and yard signs, bumper stickers, and candy.

JUST AROUND THE CORNER
Learn about the 54 campaign behaviors in the upcoming Campaign Guru’s Guide to Victory. This one of a kind campaign eBook reveals the strategy behind the 54 essential behaviors that all successful campaigns must complete. Included is the all important 12 week countdown checklist. Make sure you are getting the most out of your products and services. Available in July.

ELECTIONMALL PRESENTS
See CEO and founder Ravi Singh speak at Campaign & Elections Magazine’s top political training seminar, “The Art of Political Campaigning”, June 12-14 at the Washington Marriott. Ravi’s topic is “Raising cash as if you were Barack Obama – How to raise a million per day”. He will also be presenting at the 2008 Personal Democracy Forum, June 23-24 in New York City. If unable to attend, look for summaries in the July issue of Campaign Yoga.

Need a Truckload of Campaign Gear?
Check out ElectionMall’s online campaign store. This easy to setup and manage store looks good on your website and will bring your campaign more attention and money. ElectionMall hosts your store, fulfills orders, and ships. Currently, we are the only campaign company offering mini-bulk purchasing. This means you can get everything you need for a parade at the same price as the one or two things your need to purchase for your parade when buying in bulk. For example, you don’t have to buy 1,000 bumper stickers for $650. Your mini-bulk order can look like this: 250 rally signs, 500 buttons, 250 bumper stickers, – 1,000 items of everything you need for $650. With this exclusive Campaign Yoga offer, we even include free shipping, free artwork, and free union bug printed on request. We also provide the fastest shipping available. Talk to our campaign store expert Brett who can even advise you on what you need and quantities depending on your state and district. Email him at brett@electionmall.com or call 1-888-WEB-2WIN. To see a demo, visit electionmall.com/build or onlinecampaignstore.com.

Meditate On This
Don’t underestimate the effectiveness of yard signs. Besides name recognition, yard signs are visible markers of the numbers supporting your candidate. One of the most important things about a yard sign is that your candidate’s message can be tailored to specific voters who live, work, or frequent certain areas.

Use ElectionMall’s yard signs as rally signs first. We include stakes with all yard signs so, save money, use them twice. You will impress your supporters with your practicality and thinking green.

Breathing Exercise
Running campaigns is a tiring job. It is good to occasionally leave campaign headquarters and grab a cup of coffee or tea somewhere. Strike up a conversation with the people around you, real live voters. Ask them what they think. You may get a different perspective and feel more rested and relaxed.

New Vocabulary
if by whiskey…: taking both sides of an issue; equivocating; a political straddle. An expression that applies to any political position that fails to take a position.

The abridged version of the originator of this phrase was asked about his stance on the controversial matter of drinking whiskey. He starts out with “If when you say whiskey, you mean the Devil’s brew, the poison scourge…then certainly I am against it.” He continues “But, if when you say whiskey, you mean the oil of conversation, the philosophic wine…of which pours into our treasuries untold millions of dollars, which are used to provide tender care for out little crippled children…then certainly I am for it.” (Judge Noah S. Sweat Jr. of Corinth, Mississippi, 1952)

bafflegab: jargon providing more obfuscation than enlightenment, as is often found in ill-written government reports and other official statements.

Claimed author Milton Smith, then assistant general counsel of the U.S. Chamber of Commerce, wanted a “new and catchy word to describe the utter incomprehensibility, ambiguity, verbosity and complexity of government regulations.” In 1967, economics columnist Sylvia Porter had a “batch of bafflegab” – all euphemisms for recession –“healthy slowdown, rolling readjustment, crabwise movement, high-level stagnation, period of basic readjustment, and mini-slump.”

Source Safire's Political Dictionary

Did You Know?
Did you know that voter turnout increases if you offer an Election Day festival? This is a cost-effective way to bring more voters to the polls. (Source 2006 study from Yale University Institute for Social and Policy Studies).

Table of Contents
Politics on Demand
How Election Year 2008
Has Changed Politics		   Generating Funds
After “The Parade” Parties
  Building Awareness
Winning Campaigns “On the Ground"		   Today’s Voter Space
What’s On Your Voter Checklist?
 
What Does Politics On-Demand Mean for You?

The 2008 election year has made an important impact on how candidates run their campaigns. The standard has been set. The presidential candidates’ use of technology has revolutionized the campaign and election industry. Obama, Clinton, and McCain successfully used technology to attract new voters and raise money online. Now these same technology tools are affordable with ElectionMall.com.

Politics on-demand for voters means directly participating with candidates and causes and finding immediate information; for candidates, on-demand services gives them open channels to voters, access to the products and services they need right away, and provides them the real-time data they need to stay in the race. The speed by which campaigns get out the vote, send out follow-up email and cards, and supply promotional products needed for all “on the ground” campaigning can make the difference between winning and losing.

On-demand also means that many voters want to form opinions on candidates without the filtering of media. Media is still important but make sure your website addresses key issues so that voters can see for themselves. Don’t be afraid to engage in those online dialogues.

Campaigns are experiencing what marketers have known for the past ten years due to the Internet –to succeed, the consumer becomes a brand advocate. With the change in politics, voters need to become e-activists. Learn more about turning your visitors and supporters into e-activists by visiting www.electionmall.com or calling a web strategist today at
1 888-WEB-2WIN.

 
Generating Funds
The Best Fundraising is Face to Face

Lead your parade from the street to the homes of your supporters. Organizing these grassroots house parties mean that more people will be visiting your website wanting to give you money; that is if you throw a good party. Meeting with people in person is a powerful persuader and decider for those sitting on the fence.

Here is checklist for getting the most out of the parade and house party experience:

• An active and secure contribution webpage
• Ability to process major credit cards online
• Offering a monthly donor program for those smaller donors
• Using event ticketing that offers online tickets, manages invitations, RSVPs, driving directions, and sends out thank you print and e-cards
• Giving away the promotional t-shirts, buttons, yard signs, and bumper stickers

Most people like feeling they are part of a tribe. ElectionMall.com has expertise in tribe making and offers easy and affordable solutions for everything on your checklist. Call a web strategist today at 1-888-WEB-2WIN and choose a package or select a la carte.

 

 

 

 

 

 
Building Awareness
Supply Your “On the Ground” Campaign

Every time your candidate offers a speech or public appearance, make sure you have all the campaign gear and paraphernalia you need to keep your message out there. Cheering crowds will cheer louder if you have truckloads of rally and yard signs, banners, t-shirts, and bumper stickers.

Good campaigners know that any time your candidate is out with the people or meeting with key supporters, the opportunity for media coverage is there. Reaching more voters is easier if your candidate makes the local television news. There will always be more people watching the news than people attending your events.

What is the value of a campaign t-shirt or a rally sign if it makes the news? That campaign trinket paid for itself about a hundred times over. Campaign promotional products are your ground soldiers. The ROI is significant for campaigns.

ElectionMall.com has your campaign supply trucks ready to roll. Our experts have designed simple parade packages that add thunder to your candidate’s appearances. We have included three times the amount of candy you might normally expect. From experience, we know that your volunteers and staff will keep giving out the candy, feeding the crowd frenzy. Call Brett for parade package pricing. Ask him what type of products and quantities you need for your constituents depending on the state and district you are campaigning. To talk to him directly, call 1 888-WEB-2WIN or email Brett at brett@electionmall.com. Mention Campaign Yoga and receive 10% off your first order.






Today's Voter Space
Voter Checklist

Make it easy for voters to choose you:

1. Have a voter registration link on every web page
2. Include an absentee ballot link
3. Make your positions on issues prominent on your website
4. Use keywords so that your position on issues can
be easily found on search engines
5. Be clear about what you offer as a candidate
6. Use real-time data to identify the issues most relevant to voters
7. List your accomplishments on your website
8. Be vigilant about informing supporters on polling locations

ElectionMall offers easy to use tools that make your voter checklist a piece of cake to execute. We look forward to working with you on your campaign success.

 
We’re so confident in helping you raise money online that
we will setup a branded web page free of charge.

1-888-WEB-2WIN (932-2946)
Electionmall.com - where every day is a campaign