Politics on Demand
Redefining the Campaign: A New Take on CRM
Managing customer relationships in the business world may seem like a picnic in comparison to managing campaign relationships. Within campaigns, the list starts with volunteers, donors, bloggers, media, political parties, party chairs, coalitions, etc. What is the best way to manage so many different groups? The data required and the subsequent management of all these groups requires a magic box. That magic box is CampaignForce, a collaborative effort between ElectionMall and Salesforce.com bringing you politics on demand.
Customer Relationship Management (CRM) redefined for campaigns means that both strategy and management needed to combine into a system where winning campaign strategies could execute using trackable data. For example, tracking donors/volunteers and funneling them to the patent pending Donation Pages contribution system results in campaigns raising more money faster due to targeted information and compelling take action buttons. That is the beauty of politics on demand.
On demand technology is simple to use and does not interrupt the flow of your campaign. Now when you use any of ElectionMall’s on demand services, you are accessing the best in donor and volunteer management; tracking, updating, and maintaining of voter profiles; the best in mail-lists and walk-sheets; custom feeds, reports, and search capability. ElectionMall’s engaging, easy-to-use front-end system gives campaigns a way to leverage better results
The best in campaign and election technology now includes the best in business. We hope you try our politics on demand and experience this innovative partnership. |
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Generating Funds
Take Action Essentials
Good website architecture comprises of easy navigation and take action links. If you have a cluttered website and is hard to navigate, chances are so is your campaign. Take time to review your website and add what is missing or replace what is not working. On demand services makes it easy to cut and paste your way to a better online campaign. Using on demand services puts time on your side.
Clean up your website with these five essential buttons:
- Contribute Now
- Volunteer Today
- Friend to Friend
- Register to Vote
- Event Listing
Try using our fully loaded Take Action web pages at www.voterspace.com and start measuring better results. |
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Building Awareness
Stress-Free Parades
Parade season is upon us. Supplying promotional products for these outdoor events can be a logistical nightmare. Many campaigns do not have the infrastructure or resources to sit on a stockpile of inventory or even buy in bulk. Make sure you know your options.
Here are the three ways to acquire the promotional items everyone expects from a well-running campaign:
- If you have the resources, buy in bulk – purchasing a lot of a single item. Many vendors only offer this option.
- If you have a smaller budget, purchase in mini-bulk. This means purchasing multiple items that total the quantity required for bulk purchases.
- If you want to just pay as you go, use on demand services. A third party fulfills orders and no minimums are required.
Use the buying strategy that best pairs with your campaign. Promotional items, if used well, are strategic. Donors love specialized gifts such as customized lapel pins, polo shirts, and parade fans. Add some flair to your parade by using quality well thought out products.
Call Brett, director of online shopping, at 888-WEB-2WIN or email him at brett@electionmall.com for pricing and ideas. Mention Campaign Yoga and receive 10% off your first order. |
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Today's Voter Space
Winning Their Hearts
Running a campaign is like being in a marathon-long horse race. It takes many people to keep you in the race, including staffers and volunteers. Keep them going with free food and cases of Red Bull, our choice of campaign energy drink. Finish Strong. |
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