Play to the Heart Strings
You may be a loyal patriot or a political giant but what matters in the end is how you connect to voters

The campaign trail is full of twists and turns; hardly a straight and predictable road. Look at all the people who try to unravel campaign dynamics and speak to what Americans are looking for and how they will vote. At the end of the day, it is all about one’s best guess (remember this year’s New Hampshire primary).

Winning has always been about connecting to voters and addressing the issues that keep them up at night. One way to stay in voters’ minds is to keep your volunteers motivated and recruiting. In terms of the web, using mini social networking sites, widgets and an eLeader program are web tools that grow your grassroots support, adding money to your campaign.

www.electionmall.com/build/socialNetworking.asp

Here are 8 ways to increase voter interest via your website:

1. Address the election’s top issues on your website to ensure your message will reach swing voters.

2. Create compelling campaign materials that are easy to download.

3. Offer simple online volunteer forms that make volunteers feel part of an elite group.

4. Post a dynamic map that reveals campaign strongholds and areas in need of strong campaigning.

5. Highlight widgets and mini social networking tools available to all volunteers and voters.

6. Motivate volunteers by becoming eLeaders and owning a piece of the campaign so to speak.

7. Create a password-protected area for volunteers where they can get insider campaign information, post their campaign photos, and comment on their campaign successes and experiences. Recognize your top volunteers.

8. Lay out an incentive program where volunteers earn free stuff from your online campaign store.

Call us today and ask for Aaron Ronsheim, Director of Web Strategy, and ask how ElectionMall can help you create a more dynamic web presence.

aaron@electionmall.com

Generating Funds
Use winter to your advantage

Whether you live in paradise or in the gloomy winter states, February is the month for a getaway. Encourage new and existing donors to use their credit cards that reward them with frequent flyer miles when making a contribution. Tell them that contributing to your campaign could mean celebrating your campaign success on a beach with umbrella drinks; or flying to a ski resort where they can challenge themselves and know they have voiced their vision for this country.

Avoid donor fatigue by staying on message and sending out thank you gifts from the wide variety of promotional items found at ElectionMall.com. Personalize these gifts. Even small gifts can go a long way in keeping your donors in the game. Send your donors a valentine with a personalized message.

Building Awareness
Romance your way with Google

As more and more people research candidates on the Internet, Key Ad Word advertising is an essential part of your online strategy. Determine the top five issues that voters care about and populate the search engine with your campaign’s message and relevance. ElectionMall offers a Key Ad Word service.

Our basic plan places your key words into the search engine. Our premium package will research and determine those key words right for you, while our enterprise package will work out your best online strategy including implementation and analytics.

Remember that voters are loyal to those candidates that care about the same issues and make themselves heard on the web.

Contact our web strategists today at www.electionmall.com or call 1-800-WEB-2WIN.

Today's Voter Space

With the majority of state primaries taking place May through September, take advantage of the increasing interest in politics by voters. Make sure you have a web presence and that your opinions and positions show up in search engines. Use demographic information for targeting groups and addressing swing voters.

Keep your campaign supported even if the race is not in your favor. A well-stocked web toolbox can ride out the storm and carry you to victory on Election Day.

Contents of a Web Tool Box
1. Mini social networking tools, widgets and eLeader programs

2. Phone banking, let ElectionMall raise money for you via the telephone

3. Email blasting

4. eYardsigns and personalized postcards and eCards

5. Using your campaign intranet to schedule a valentine’s delivery of chocolates and flowers to the ones you love

Campaigning has always been about big picture and attending to small details. ElectionMall can help.

Please visit us today at ElectionMall.com