Build a Better New Year
Because you can’t be everywhere at once

Your website is a critical piece of your campaign. Building good infrastructure always puts you ahead of the opposition. It is like that good business adage; let the product or service work for you.

When it comes to websites, we have come up with a few critical principals that ensure your success. The first one is you should spend half of your website budget on building the website, the other half on maintenance. Content needs to stay fresh and interactive features current.

The second principle is to avoid having a substandard website that makes your opponent look good. Nothing screams ineffectiveness more than a shoddy site. It proves you don’t care or that you have no idea how to connect to the present world.

The third principal is a result of the first two; a good website pays for itself. This is accomplished in part by having content management tools that let you update your website. Don’t be held hostage by a web master who may not always be available.

ElectionMall.com is your source for all these content management tools that build and maintain successful websites.

For more information, visit www.electionmall.com/gotv or call 1-800-WEB-2WIN.

Generating Funds
Event management is an essential fundraising tool

Make sure you highlight your fundraising events on website. Having an online event management system is a way of optimizing both advocacy and contributions.

Because people are social animals, purchasing event tickets are an easy sell. The nature of events means invitations and the send to friend capability spread your message while generating funds and momentum. Add the power of event widgets and watch your event have a life of its own.

ElectionMall’s event management system is easy to set up and integrates into most existing websites.

Building Awareness
“Changing the old and adding the new"

Beefing up your website means more tools and strategy at your disposal. Try out these 10 new items and see better results.

1. Add polling places to your site.
2. Out an absentee ballot link on your site.
3. Include endorsements.
4. Install petition software.
5. Use an event management system.
6. Buy potential spoof domain names at electiondomainservices.com to guard against the competition creating dummy sites with your name. Make sure to purchase the .net, .gov, .org. or .info.
7. Offer an online store.
8. Buy new data for email blasts or robo calls.
9. Update your voter list.
10. Text your supporters.

Ask Jen at ElectionMall for 10% off if you mention Campaign Yoga for purchasing any of these new items.

jennifer@electionmall.com

Today's Voter Space

Election 2008 is bringing technology directly to the voters because voters are demanding real-time results. “Technology not only helps brings transparency to the political process, but also empowers people to engage in democracy 2.0,” says ElectionMall CEO Ravi Singh.

In an historic collaboration between ElectionMall Technologies, the Iowa Republican Party, and Google; voters, bloggers and politicos were able to view this year’s Iowa Caucus by actual county breakdowns once the results were phoned in from the 1,732 Caucus locations. Instead of waiting for the media to receive reports from traditional broadcast media, precinct results were available on the Iowa GOP website.

In this age of the new voter experience, Americans expect access to accurate information in real-time. Experiencing direct results creates more voter participation. Make sure your campaign is that source using such vehicles as text messaging and news feeds, all found at ElectionMall.com.