Think Irish, not Roman on the Ides of March. Make sure the fight is fair.

Everyone is Irish in March. Whether you are from Punjab, Italy, or just from North Dakota, March is the month where we can drink and brawl like the Irish, and both may be required as March is historically a tough political month.

What do you do if your opponent won’t debate you? Or address key issues? Or consistently misrepresents your position. Give yourself a fighting chance. Take advantage of new media. Through social networking sites, find the right emotion to convey issues and watch how everyone wants in on the fight, http://eleader.electionmall.com/.

eTownHall is a good forum for bringing the debate to the people, even if your opponent is absent and hiding from you. Drive the conversation so that your opponent has to react. Reactions are never as convincing as being the first to articulate voters’ experience. Tell the truth as voters see it and gain the ground that your opponent’s dollars can’t buy, http://etownhall.tv.

YouTube is a fresh approach to conveying your message. High price and polished political messages have their place but certainly not on YouTube. Take advantage of the over 100 million videos watched daily and tell your story. This month, ElectionMall will come to your campaign for free and video your YouTube spots for a fraction of the cost. If you want advertising professionals to assist, we have a large network of CLIO advertising award winners, http://www.electionmall.com/shop/mediaBuy.asp.

Ask Jen at ElectionMall for 10% off our discounted video pricing if you mention Campaign Yoga when purchasing any campaign video production in March.

jennifer@electionmall.com

Generating Funds
The direct mail and website dance

Coordinating your offline campaign to your website increases your online donations.

1. Make sure that all your campaign materials list your
   website.
2. All direct mail pieces should be available for download
   on your website.
3. Mail out a postcard with a screen shot of your website
   and a compelling message to visit your site and get
   involved.

Direct mail can boost your donations by promoting your website. A low-cost way to collect high-volume donations and strategic voter data is ensuring that all your traditional media leads to your website.

Building Awareness
Everyone loves a parade

After a wee bit of the winter frost and chill, March is a good time to get the blood flowing. Build a float, create rallies, and celebrate the issues by orchestrating a whole line of walking supporters. The media are suckers for a parade and often assign local reporters. Electionmall understands a party and all the trappings that keep the party on message and worth reporting.

Try out our campaign stickers, yard signs, and t-shirts and all other campaign booty. Let your campaign tap into that Mardi Gras spirit and dance your way into office, http://onlinecampaignstore.electionmall.com.

Today's Voter Space
Local pubs talk politics. Town halls work the same way but without the beer.

Online town halls are becoming more and more common and are still relevant. Make your candidate available to an audience, demonstrating his/her uniqueness. Town halls demonstrate leadership and competency, characteristics made visible in the town hall process.

Town halls occur in three ways: by phone, in person, and by video with phone being most common. Often this involves a chat component or a web-based application. When done in-person, notification is sent via email. When done by video, a candidate is placed in front of camera for streaming. Another common way is to facilitate an in-person town hall meeting as a live broadcast.

ElectionMall specializes in etownhalls. “When running for office in Illinois, I ran the first online chat town hall meeting in the district back in 1997,” Ravi Singh, CEO ElectionMall. “That is when you discover the reason for being in politics. The town hall is how democracy started in the first place.”

Contact our web strategists today at http://etownhall.tv or call 1-800-WEB-2WIN.